While you may be planning to hire someone to set up your website, you still need to understand the basics of search engine optimization(SEO). When done well, search engine optimization can help your company appear on the first page of search results on major sites like Google, Bing, and Yahoo. Statistics show that over 78 percent of all users type generic terms into search engines and you want your site to be the first one listed. If you have no experience in SEO and want to optimize your website professionally reach out to Phoenix SEO company called Managed Admin.
The first thing that search engine companies want to see is relevant content. Each company has their own method of figuring out what is relevant to each person searching. If anyone tells you that they know exactly how search engine companies arrive at these results, they are lying.
Nonetheless, there are some things that experienced website operators know works for them. The first of these is providing quality content. When a search engine ranker looks at your site, they need to find quality content that is written for real readers and gives them great information.
The second thing that a search engine ranker wants to find is a great organization. Your website should have multiple pages that are all connected in an organized way so that users can easily move from one page to the next in a logical manner. An important part of site organization is the use of internal links that allow readers to find out more information.
The third thing that a search engine ranker needs to find is a site that loads quickly and that loads properly on multiple devices. Today, over half of internet searches are done on mobile devices. Therefore, your site must load quickly and look properly on various devices.
The next thing that a search engine ranker needs to find is a site that speaks with authority. One way to create authority for your site is to get links to material on your site from others who are trusted in the industry. Some of the highest authority sites include those ending in .gov and .edu.
Finally, the content needs to be evergreen. This means that the information is true today, true tomorrow and true a decade from now. There are ways, however, that you can list items on your site that are currently happening and will not be happening in the future. Nonetheless, the majority of your content needs to be true whenever it is read.
When you do these things, then your site is well on the way to being a first page site. It will not happen overnight because the search engine rankers need to see that you are doing it consistently each day.